Analyzing Account Health and Engagement
Analyzing account health and engagement helps assess performance, identify trends, and optimize content. Key metrics like follower growth, reach, and engagement guide strategy and improve audience interaction.
Follower-to-Engagement Ratio
High Follower Count vs. Engagement: Accounts with a high follower count but low engagement (likes, comments, shares) may have purchased followers. A healthy engagement rate is typically around 1-3% for larger accounts (over 100K followers) and up to 6-10% for smaller accounts (under 10K followers).
Engagement Rate Calculation: Engagement rate can be calculated by adding the total number of likes and comments on a post, dividing by the number of followers, and then multiplying by 100 to get a percentage.
Tools for Analysis: Meta Business Suite (Facebook and Instagram) and Tiktok Studio.
Consistency and Quality of Content
Posting Frequency: Regular posting indicates an active account, while irregular posting can suggest inactivity or inconsistency.
Content Quality: High-quality visuals and well-crafted captions usually correlate with better engagement. Accounts with poor-quality content may see less interaction.
Comment Quality and Quantity
Authentic Comments: Genuine comments often contain more than just a few words and appear thoughtful. Accounts with many generic comments like “Nice pic” or “Love this” may have fake engagement.
Engagement in Comments: Look for accounts where the creator engages back with their audience, responding to comments and fostering a community.
Story and Video Views
Views vs. Followers: Story views and video views should be a significant percentage of the total followers. Very low views can indicate purchased followers or low engagement.