How Do You Turn an
Ambitious Mission
Into Tangible Results?
Helpers Community came to Goldilocks Studios with a unique challenge: how do you communicate the impact of a nonprofit with multiple programs, each addressing distinct needs? Their work was transformative, but their messaging felt fragmented, making it difficult to inspire donors and secure funding.
The solution? Goldilocks Studios developed a cohesive brand story for Helpers Community centered on the idea of breakthroughs—the life-changing moments their programs enable. This idea became the foundation for a winter 2024 fundraising campaign, brought to life through a series of compelling videos and strategic outreach that stood out during a crowded giving season.
The Challenge
Helpers Community faced two major hurdles:
A fragmented brand identity: With multiple programs addressing different needs, Helpers struggled to articulate their work in a unified and impactful way.
Crowded fundraising season: Competing with countless other nonprofits during the end-of-year giving period, they needed a campaign that captured attention and drove donations.
Goldilocks Studios was tasked with creating a campaign that tied Helpers’ programs together under a single narrative, showcased their work in a clear and emotionally engaging way, and inspired donors to take action.
Our Approach
Goldilocks Studios created a video-driven campaign that highlighted Helpers Community’s role as an enabler of breakthroughs. At its core was a keystone video featuring Helpers thanking their donors and presenting the campaign videos as a gift, demonstrating the transformative impact of their continued support. This video was complemented by:
Three grant recipient stories: Short films showcasing organizations that received breakthrough grants from Helpers. These stories emphasized the challenges each organization faced and how Helpers’ support helped them achieve breakthroughs.
Social media teasers: Bite-sized clips for each grant recipient video, designed to drive traffic to the campaign’s landing page.
The campaign used a multi-channel strategy, with emails, social media posts, and appeal letters all directing supporters to a dedicated landing page housing the videos. The cohesive storytelling approach ensured the campaign felt unified and impactful.
The Results
The campaign delivered significant increases across all metrics, including social media engagement, email performance, and donor participation.
Key outcomes include:
Social media growth:
Facebook impressions increased by 25.9%, with reactions growing by 35.7%.
Instagram impressions nearly doubled (a 100% increase), with shares growing by an incredible 700%.
LinkedIn impressions increased by 80%, with reactions growing by 19%.
Improved email performance:
Email open rates increased by 17%, while clicks rose by 61%, showing stronger engagement with the campaign content.
Stronger donor participation:
The campaign attracted new donors while reinforcing the impact of existing support, helping Helpers stand out in a competitive fundraising season.
The videos continue to serve as long-term assets for Helpers Community, used in marketing, grant applications, and outreach efforts.
Watch the Videos
〰️
Watch the Videos 〰️
This heartfelt, versatile video sets the stage for the entire campaign. It shares the essence of Helpers’ mission and invites viewers to take action, leaving them feeling valued and inspired—even if it’s the only one they see.
We Start With the
Keystone Video
Quick and captivating, these short videos are designed to stand out on social media. They offer a glimpse into Helpers’ impact, inviting viewers to dive deeper into the full story.
Then we tease with these
Short Social Cuts
For the grand finale:
Our Emotional, Exciting, Moving
Hero Videos
Each an unforgettable journey
These moving three-minute films are the emotional heart of the campaign, celebrating powerful stories of breakthroughs. They’re designed to inspire and will remain cornerstones of Helpers’ future fundraising, outreach, and brand storytelling.
Common Roots Farm | “Breakthrough” Grant
Creativity Explored | “Breakthrough” Grant
Kainos | “Breakthrough” Grant
Goldilocks Studios turned Helpers Community’s abstract and complex mission into something concrete, visible, and emotionally resonant. The campaign’s success lay in:
Unified storytelling: The brand narrative of breakthroughs tied all elements of the campaign together, making Helpers’ impact clear and compelling.
Engaging content: The videos turned hidden work into tangible stories, creating an emotional connection with donors and stakeholders.
Strategic execution: A multi-channel approach ensured the campaign reached its audience effectively, driving measurable results.
What Made This Work Stand Out
Ready to create something
that’s juuuust right?
Let’s work together.
Your story deserves to be unforgettable. Let’s work together to create videos and strategies that make your brand stand out. Click below to schedule your complimentary discovery call.